Data Mining innovation vouchers microsoft nwda

The Next Step

I’ve received the responses to my NWDA innovation voucher which I’d won, as mentioned in my prior post. Initially it looked like there were three parties interested in supplying a solution to my question. However upon closer inspection two appeared to misread the question. I am asking for market research into the Cloud software area. I’d like to offer a Cloud-based solution to Medium and Large businesses.

Two of the suppliers thought that I was asking for development work on software. Only one has the right idea and recognized that it was about market research. After some conversing I managed to nail this down, but am still waiting on one more to respond with some experience data – ie: their CV.

As this project is probably critical to the future success and growth of my business its absolutely a must that I get the right research done by the right person. And I don’t have a lot of time to decide.

Microsoft is now making a big push into the Cloud. I suppose they want to dominate the Cloud the same way they have dominated the desktop. See their demo on their online user management. As I mentioned last time SQL Azure is commercially available. We here at Chameeya are working diligently to constantly update ourselves on the latest Cloud technology.

Which means that to be serious we need to attend conferences such as cloud bootcamp 2010 in Prague. That’s the next step.

Analysis Ash cloud Changegate Consulting Data Mining Haworth oracle Trends

Would Data Mining be able to penetrate the cloud?

As I write this I am back in the office instead of on holiday. I should be on a ship in Red Sea relaxing by the pool. The Ash Cloud encompassing nearly all of northern europe has made life misery for many trying to get to work and return home. I ended up spending the weekend here and it was great until the obnoxious man that owns the Changegate car(clamping) lot in Haworth, Lancashire. Stay away from that one next time I go there and so should you.

This week I’ve been reading up on Oracle’s Data Mining offerings. Data Mining is the extraction of hidden predictive information from large databases. It is an absolutely powerful technology which companies should employ to focus on the important trend information in their databases. This information will help companies focus on the items which will increase or decrease their business performance. For example a company could use this information to trim down customer leads to only the most likely ones.

Data Mining has emerged now that there are ultra powerful computers and ultra powerful software like Oracle to deal with all the data. Two main areas of use are:

  • Automated prediction of trends and behaviors.  The most likely uses are with marketing and supply. Predicting the best leads for sales and when to buy stock in specific items.
  • Automated discovery of previously unknown patterns. The discovery of buying trends in such things as food or real estate.

Typically data mining is fed off the data warehouse. I you don’t currently have one, don’t worry. My colleagues at Chameeya Software Services can build you one. A modeller can then build, with the client’s help, an initial model where the answers are known. Then appy this model to the unknown areas. For example you have information on your current customers and you already know the answers about how much long-distance calling they use. But you don’t know this about your prospects, except that you have information about them, sex, age, location etc. You apply the model to the known customers, if it produces the correct answers, you then apply it to the prospects.

Oracle has now even started allowing customers to do their data mining in the cloud using Amazon’s cloud services (see link).

The bulk of work is performed using Oracle’s Data Miner tool. I’ll discuss more on this in my next blog.